Comparison
Magnate360 vs Lofty (formerly Chime)
Lofty is built for US teams with big ad budgets. Canadian realtors need compliance, contract forms, and AI that actually understands their market.
| Feature | Magnate360 | Lofty |
|---|---|---|
| Contract Form Generation (12 forms) | ||
| Identity Verification (FINTRAC) | ||
| CASL Consent + Expiry Tracking | ||
| AI Email Marketing (Claude AI) | ||
| AI MLS Remarks Generation | ||
| SMS Showing Confirmation | ||
| Property Data Enrichment (BC) | ||
| Google Calendar Sync | ||
| AI Content Studio (Video + Image) | ||
| IDX Website Builder | ||
| PPC Ad Management | ||
| Contact Import/Export | ||
| WhatsApp Integration | ||
| Free Tier | ||
| Transparent Pricing | $49/mo | Quote only |
Credit where it is due
What Lofty Does Well
Built-in IDX website with lead capture
Lofty provides a full IDX website with MLS search, property alerts, and lead capture forms. This is a core differentiator for teams that want an all-in-one lead gen platform.
PPC ad management and optimization
Lofty offers built-in Google and Facebook ad management with automated optimization. Teams with ad budgets can run campaigns without a separate ad platform.
Smart lead routing for teams
Advanced lead distribution rules based on geography, round-robin, and agent performance. Large brokerages appreciate the automated assignment system.
Established platform with strong US market presence
Formerly Chime, Lofty has a solid track record in the US market with reliable uptime and a large customer base of teams and brokerages.
However, Lofty lacks critical compliance and content features that Canadian realtors need:
Why realtors switch
Why realtors switch from Lofty
Opaque pricing with long contracts
Lofty requires a sales call to get pricing and typically locks you into annual contracts. Magnate360 posts pricing publicly: $0 (free), $49/mo (Professional), $99/mo (Studio). No surprises, no lock-in, cancel anytime.
No Canadian compliance features
Lofty was built for the US market. It has no FINTRAC identity verification, no CASL consent tracking with expiry, and no BCREA form generation. Canadian realtors need separate tools for all of these. Magnate360 includes them natively.
AI is bolt-on, not native
Lofty added AI features as an afterthought. Their AI assistant can draft generic emails but cannot generate MLS remarks, Instagram captions, video scripts, or engagement-scored personalized newsletters. Magnate360 uses Claude AI across 7 distinct agents that work together.
Overkill for solo agents
Lofty is designed for teams and brokerages with PPC ad management, IDX websites, and lead routing. Solo agents pay for features they do not use. Magnate360 gives solo agents exactly what they need at a fraction of the cost.
No property data enrichment
Lofty has no integration with BC Geocoder, ParcelMap BC, LTSA, or BC Assessment. Magnate360 enriches every listing with geographic, parcel, title, and assessment data in one click.
No AI content studio
Magnate360 generates professional listing videos (4K via Kling AI), Instagram-ready images (8K), MLS remarks, and social media captions from your listing data. Lofty has no equivalent content creation capability.
FAQ
Common questions about switching
Can I import my contacts from Lofty to Magnate360?+
Does Lofty offer a free tier?+
Is Lofty better for teams?+
Does Magnate360 have IDX website support?+
Ready to switch?
Magnate360 includes everything Lofty charges extra for — AI email, contract forms, compliance — starting at $49/mo with transparent pricing.
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