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Smarter Ad Spend

AI-optimized ads
that deliver leads.

Google Ads and Meta Ads campaigns built and optimized by AI. Hyper-local targeting, dynamic listing creative, and real-time bid management — maximum leads per dollar spent.

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Included

Full-funnel ad management

Google Ads

Search campaigns targeting buyers and sellers actively looking for real estate services in your area. We build campaigns around high-intent keywords — 'homes for sale in [your city],' 'best realtor near me,' 'sell my home [neighbourhood]' — and optimize bidding to maximize lead volume at your target cost per acquisition.

Meta Ads (Facebook + Instagram)

Visual ad campaigns across Facebook and Instagram targeting homebuyers, sellers, and investors. Carousel ads showcasing your listings, video ads for market updates, and lead generation ads with pre-filled contact forms. The AI tests creative variations and allocates budget to top performers automatically.

Dynamic Listing Ads

Automatically generated ads for every active listing in your portfolio. When a new listing goes live, the AI creates ad creative, writes copy, sets targeting based on the property's location and price point, and launches the campaign — all without manual input. When the listing sells, the ad pauses automatically.

Retargeting Campaigns

Pixel-based retargeting that follows website visitors across Google Display Network, Facebook, and Instagram. Someone who viewed a listing on your site sees that property in their social feed and across the web for up to 30 days. Retargeting typically converts at 3x to 5x the rate of cold traffic.

Custom Landing Pages

Purpose-built landing pages for each campaign — property-specific pages for listing ads, neighbourhood guide pages for area targeting, and home valuation pages for seller campaigns. Every landing page is A/B tested with the AI rotating headlines, images, and form placements to maximize conversion rate.

Conversion Tracking

End-to-end tracking from ad click to closed transaction. We install conversion pixels, set up Google Analytics events, and configure CRM integration so you see exactly which campaigns, ad sets, and individual ads generated leads that became clients. Monthly reports show cost per lead, cost per appointment, and cost per closed deal.

Process

How it works

1

Audit & Strategy

We audit your current digital presence, analyze your competitive landscape, and identify the highest-ROI campaign types for your market. If you have existing ad accounts, we review historical performance to identify quick wins. This phase produces a campaign strategy document with targeting, budget allocation, and projected performance.

2

Campaign Setup

We build your campaigns from scratch — keyword research, audience creation, ad creative design, landing page development, pixel installation, and conversion tracking configuration. Every campaign launches with multiple ad variations so the AI has creative options to test from day one.

3

AI Optimization

Once campaigns are live, the AI monitors performance hourly and makes adjustments — reallocating budget from underperforming ad sets, pausing low-quality keywords, adjusting bids based on time-of-day conversion patterns, and rotating in new creative variations. Human strategists review weekly and make strategic adjustments the AI cannot.

4

Reporting & Scaling

Monthly performance reports with full transparency on spend, leads, cost per lead, and attribution. We identify which campaigns are ready to scale and where to invest additional budget for maximum return. Quarterly strategy reviews ensure your campaigns evolve with your market.

FAQ

Common questions

What is the minimum ad spend you recommend?+
We recommend a minimum monthly ad spend of $1,500 for Google Ads and $1,000 for Meta Ads to generate statistically meaningful data and allow the AI to optimize effectively. Below these thresholds, there is not enough volume to train the algorithms or split-test creative variations. Most successful real estate ad campaigns run between $2,000 and $5,000 per month in ad spend, which typically generates 30 to 80 qualified leads depending on your market and price point.
How do you target the right audience for my market?+
We build targeting profiles using a combination of geographic radius around your farm area, demographic filters (income, homeownership status, life events like recent marriage or job change), behavioural signals (recent real estate search activity, mortgage calculator usage, visits to listing sites), and lookalike audiences built from your existing client database. The AI continuously refines targeting by analyzing which audience segments convert at the highest rate and reallocating budget accordingly.
What kind of ROI can I expect from paid advertising?+
Real estate ad campaigns typically generate a cost per lead between $15 and $50 for buyer leads and $30 and $100 for seller leads, depending on your market competitiveness and price point. With a $3,000 monthly ad spend, most agents see 60 to 150 leads per month. Conversion to closed transaction depends on your follow-up speed and nurture process — industry average is 2% to 3% of ad leads converting within 12 months. We track every metric from impression to closed deal so you see true ROI, not vanity numbers.
Is there a long-term contract?+
No. Our ad management is month-to-month with a 30-day cancellation notice. We do recommend a minimum 90-day commitment to allow the AI optimization algorithms to fully calibrate — campaigns typically reach peak performance around month 3 as the system accumulates enough conversion data to optimize bidding, targeting, and creative. If you cancel, we transfer full ownership of all ad accounts, audiences, and creative assets to you.

Stop wasting ad budget

Let AI optimize every dollar. Free audit of your current campaigns included.

No long-term contracts. Full account ownership. Cancel anytime.

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