Your Email Agent
Email Agent — AI That Writes and Sends For You
Your Email Agent writes personalized newsletters for every contact in your database — then sends them at the perfect time. You just approve. It handles consent compliance, tracks engagement, and adapts content based on what each contact clicks. Hands-free email marketing.
Try it freeKey Benefits
An invisible agent, not a tool you operate. Your Email Agent autonomously generates six email types — New Listing Alert, Market Update, Just Sold, Open House Invite, Neighbourhood Guide, and Home Anniversary — each personalized per contact. You never open an email editor. The agent writes, you approve.
Lifecycle journey engine that moves contacts through stages automatically. Buyer journeys progress from Lead to Active to Under Contract to Past Client based on real CRM events like showing bookings and offer acceptances, not arbitrary timers.
Full consent compliance built into the send path. Consent type (express or implied) and expiry dates are tracked per contact. Expired consent blocks sends automatically. Every email includes a one-click unsubscribe link as required by anti-spam regulations.
Click-driven content adaptation powered by Resend webhook tracking. Every link click updates the contact's newsletter intelligence profile — engagement score, interest areas, preferred property types, and price range — so the next AI-generated email is more relevant than the last.
Voice-first workflow. After a showing, tell your phone what happened. The Email Agent picks up context and adjusts the next email accordingly — no typing, no dashboard, just speak and the agent handles the rest.
How It Works
CRM event triggers an email
A new listing is created, a showing is confirmed, a contact's home anniversary approaches, or a monthly market update is due. The journey engine detects the event and queues the appropriate email type for each eligible contact.
Claude AI writes personalized content
For each queued send, Claude reads the contact's full profile — engagement score, click history, property preferences, lifecycle stage, and past email performance — then generates subject line, body copy, and CTAs tailored to that specific person.
Quality check and approval
AI-generated drafts appear in the approval queue where you can review, edit, or approve with one click. Every email includes your headshot, logo, and branding from your Email Marketing settings. A 7-step text quality pipeline checks tone, length, compliance language, and personalization accuracy before any email reaches your contacts.
Send, track, and adapt
Approved emails send via Resend with full open and click tracking. Webhook events flow back into each contact's intelligence profile, updating engagement scores and inferred interests. High-intent clicks — like booking a showing or requesting a CMA — trigger immediate realtor alerts.