AI Lead Scoring and Engagement Tracking
How the AI scores contacts based on engagement and prioritizes your follow-up.
Magnate360's AI lead scorer assigns every contact an engagement score from 0-100, helping you focus on the hottest leads.
How scoring works:The score is calculated from multiple signals:Email engagement: opens, clicks, and reply behaviorShowing activity: requests, confirmations, feedbackCommunication frequency: how often the contact interactsRecency: recent activity weighs more than old activityProfile completeness: contacts with full profiles score higher
Score ranges:80-100 (Hot): Ready to transact. Prioritize these contacts.50-79 (Warm): Engaged but not urgent. Maintain regular contact.20-49 (Cool): Low engagement. Consider re-engagement campaigns.0-19 (Cold): Minimal activity. May be dormant or uninterested.
Where to see scores:Contacts table: color-coded badge on each rowDashboard: "Today's Priorities" widget surfaces high-score contactsEmail Agent: uses scores to prioritize which contacts get emails first
How the AI uses scores: The Email Agent prioritizes high-scoring contacts for timely outreach. A contact who just clicked a listing link (score spike) might get a follow-up email within hours. A cold contact might only receive a monthly market update.
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